When we acquired Panda drinks, we at Vimto Soft Drinks took a long hard look at the brand. Panda drinks were popular but were not moving with the times. With the help of consumer and trade research, we investigated what could be done to improve Panda drinks. Our review identified that children still wanted the fun, the vibrant colours and the exciting range of flavours, while parents wanted something they could feel happy about giving to their kids.
We also took a serious look at our flavours and packaging design. To see what we've changed and read about our new products, visit the Panda Range. Alternatively, if there's anything else you want to know, visit our FAQs section or send your question to us via our Ask The Expert link.